Your customers are using a system too.
Everything a stranger finds when they go looking for your business — the website, the map pin, the listings, the reviews, the social accounts — is one system. In most companies it was never designed. It accumulated, exactly the way the internal one did.
Nobody did anything wrong.
- Somebody built you a website.
- Somebody else set up the Facebook page.
- A vendor claimed your Google listing and moved on.
- The phone number on one directory is two numbers ago.
- A review sat unanswered for a year.
- The hours say you are open until five. You are not.
- Nobody has looked at any of it since.
Every one of those was somebody helping. Nobody owned the whole thing.
Not sure what yours looks like from the outside?
Ask us to look →Five parts, owned together.
Most companies have all five and have never seen them drawn on the same page. The order matters: the ones at the top are what a stranger hits first.
The listing usually matters more than the website.
When somebody searches for a business like yours near where they are, what they get first is a map with three results on it. Most of them never scroll past it, and a good number never reach anybody’s website at all.
That panel is not built from your site. It is built from your listing — the categories, the hours, the service area, the photographs, the reviews and whether anyone answers them. In most small businesses it is either unclaimed or was filled in once by somebody who has since left.
A beautiful website behind a wrong listing is an expensive way to be invisible.
We build simple ones on purpose.
A small business does not need an impressive website. It needs one that loads fast on a phone, says plainly what it sells, makes it obvious how to get in touch, and can be changed without ringing anybody.
Most of the harm we see was done by the opposite: a site built to be admired, on a platform nobody kept paying for, that now cannot have a phone number corrected without a support ticket. The business is stuck, so it stops updating, and the site slowly stops being true.
So the standard is a site your own staff can change — a phone number, a price, a set of hours — without a support ticket. When something more elaborate is warranted, we say so. When the money belongs in the listing instead, we say that too.
We will go and look, and tell you what we find.
Give us the address and we will check what a customer actually sees when they go looking for you. One page back, within one business day. It is free, there is nothing to sign, and it is yours whether or not you ever speak to us again.
What is in it. What a stranger finds when they search for what you sell. Whether your listing is claimed, correct and complete. Whether your name, address and phone match everywhere they appear. What your reviews say and whether anybody has answered them. Whether the site loads properly on a phone, and how fast. And what any of that is costing you.
Then the two things to fix first — in the order that pays, and what each one takes. Some of these end with a short list. Some end with the reason your phone stopped ringing.
A person does this, not a scanner. There are free tools that will grade your website in thirty seconds, and they all miss the things that matter, because the listings, the reviews and whether your site says what you actually do cannot be read by a machine. A person reads what a scanner cannot, which is why this finds the things the automated version never will.
The same argument, pointed outward.
OpsWorq exists because a business is one system, and in most companies nobody ever designed it. What your customers touch is part of that same system, in exactly the same condition, for exactly the same reason, and it is usually looked after by whoever had time.
We already run the technology underneath — the mail, the domain, the security, the machines. The public surface sits on top of the same infrastructure, and it is a strange thing to hand to somebody else.
The whole operating environment, inside and out.
Let’s talk about it →